Expand theatres with hybrid experiences

Artistic leads and producers are often in command of the project. You might be working within the organisation or leading on a commission, tasked to make an artistically exceptional hybrid project that delivers on all kinds of future facing possibilities, on budget while working within real-world constraints. 

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This toolkit is created to help you along each stage of a typical project timeline. Every project is unique and will deviate in some special way too, but the framework in this toolkit will give you something to hold onto when planning and something to return to when things are hard. Which they inevitably will be when making artistic ambitious and innovative work. 

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This is a toolkit made by and for people who create theatrical work with technology. The creation involved producers, production managers, theatre directors and dramaturgs, digital experts, developers and executive directors to really capture what is most important and what really works. 

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This pathway gives the most detail across all the stages. It will help you advocate for your ideas and mix methodologies from live and digital, integrate live and digital processes from the start, help you think about coordinating teams effectively, plan timelines and ensure your production will be accessible and impactful - and most importantly be driven by artistic quality.

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This toolkit is designed as a flexible resource—no need to read cover-to-cover. Dip in, dip out. Access tools, resources, insights, and inspiration exactly when you need them, wherever you are in your hybrid journey.

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Technical partners are often the ones turning creative vision into working reality. You might be part of a digital agency, immersive studio, or freelance team, tasked with delivering the technical backbone of a hybrid project whether that’s a website, an app, an installation, or an integrated live-digital production.

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Your expertise is crucial in shaping what’s possible, managing complexity, and ensuring the final experience is robust, accessible, and impactful. When collaborating with theatre makers, it’s important to recognise that their production processes and timelines differ from digital ones. They are often used to shaping and changing a show until the very last moment. Establishing clarity around when decisions must be locked, what can shift, and at which stage, throughout the process is key to a successful collaboration.

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This toolkit is created to support you through each stage of a typical project timeline. Every project is unique and will throw up unexpected challenges, but this framework gives you a structure to hold onto whether you’re scoping requirements, prototyping, collaborating with creative teams, or managing live delivery.

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This is a toolkit made by and for people who create theatrical work with technology. The creative producers, production managers, theatre directors and dramaturgs, digital experts, developers and executive directors to really capture what is most important and what really works.

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This pathway highlights the areas most relevant to you. It will help you to integrate technical planning with creative development from the start, work effectively with non-technical collaborators, explain trade-offs clearly, and ensure your systems and workflows support (rather than constrain) the artistic ambition. It also helps you make the often-opaque internal workings of cultural organisations more legible so that technical choices can align with artistic priorities, audience needs, and organisational realities. By doing so, you strengthen collaboration, reduce friction, and give projects the best chance of success.

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This toolkit is designed as a flexible resource, there’s no need to read cover-to-cover. Dip in, dip out. Access tools, resources, insights, and inspiration exactly when you need them, wherever you are in your hybrid journey.

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Marketing and audience teams are often closest to the people a hybrid project is trying to reach. You bring an understanding of audiences - their motivations, habits, and needs -and you’re responsible for shaping the communications, campaigns, and experiences that connect them to the work. In hybrid projects, your role expands: you’re not just promoting a finished piece, you’re helping to design the pathways into it, ensuring accessibility, clarity, and understanding across live and digital touchpoints.

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Communicating new kinds of creative work to audiences requires its own creativity. Production processes and timelines are often less fixed and more iterative, and you may have a wider range of assets to work with. Balancing clarity with flexibility to seize emerging opportunities to open dialogue with audiences, is key to success. This toolkit is created to support you through each stage of a typical project timeline. Hybrid projects can feel unfamiliar, with shifting deadlines, different ways of working, new platforms, and audiences encountering work in unexpected ways. This framework gives you something to hold onto: helping you anticipate needs, align with creative and technical partners, and advocate for the audience experience throughout.

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This is a toolkit made by and for people who create theatrical work with technology. The creation involved producers, production managers, theatre directors and dramaturgs, digital experts, developers and executive directors to really capture what is most important and what really works.

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This pathway highlights the areas most relevant to you. It will help you bring audience insight into early planning, make sense of technical or artistic decisions from a communications perspective, and identify opportunities for participation, storytelling, and reach. It will also support you in managing expectations internally, coordinating timelines, and ensuring that audience journeys are as considered as the artistic work itself.

This toolkit is designed as a flexible resource, no need to read cover-to-cover. Dip in, dip out. Access tools, resources, insights, and inspiration exactly when you need them, wherever you are in your hybrid journey.

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Hybrid experiences help you deliver bold, future-facing productions that allow for artistic ambition to align with expanding audiences, accessibility and new partnerships and funding streams. However it also requires new approaches and processes that allow to work within budget and real-world constraints without compromising artistic rigour and excellence. 

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Every project is unique and will deviate in some special way but this toolkit allows you to work through each stage of a typical project timeline. It can help you when deciding if and how you would approach a hybrid project within your organisation, it allows you to plan and budget for projects and it will give you a model to manage and support creative teams through the process. 

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This is a toolkit made by and for people who create theatrical work with technology. The creation involved producers, production managers, theatre directors and dramaturgs, digital experts, developers and executive directors to really capture what is most important and what really works. 

‍

This toolkit is designed as a flexible resource—no need to read cover-to-cover. Dip in, dip out. Access tools, resources, insights, and inspiration exactly when you need them, wherever you are in your hybrid journey.

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